01 · NEW SUPPLY
Gated by default
Practically every new mid- and premium-segment launch ships as an enclosed project with a clubhouse, a guarded gate, and a promoter-formed association handed to residents at completion.
INVESTOR RELATIONS
Every community is held together by something.
Right now it is a WhatsApp group, a spreadsheet, and one volunteer who is personally liable when it goes wrong.
Plinth is what goes underneath instead. Governance, money, safety and operations for India’s gated communities, built for the committees who are legally accountable for running them.
Book a call with the founderWe do not publish the deck. If this is the kind of thing you back, the fastest way in is a conversation with the founder.
THE SHIFT
India is not just urbanising. It is enclosing.
When a neighbourhood puts up a boundary wall it stops being an address and becomes an institution, with a bank account, staff, assets, a legal identity and statutory obligations.
02 · RETROFIT
Old colonies are closing up
Established open colonies are adding gates, guards, CCTV and formal RWAs, converting informal neighbourhoods into registered, audited entities with statutory obligations.
03 · SCALE
Township-grade complexity
Large townships operate like small municipalities (water, sewage, power backup, roads, security, waste) with no municipal staff and no professional management.
Every conversion creates a paying customer that did not exist before. This market is being manufactured, not competed for.
THE SIZE OF IT
Housing is India’s largest cooperative sector. Nobody is keeping its books.
1.96 lakh
Registered housing cooperatives. More than dairy. More than PACS.
1,79,000
Of them urban, each one a legal entity with a board
8.53 lakh
Cooperatives in India. Housing is the largest slice of them.
₹82,000 Cr
Maintenance money moving through them every year
Eighty-two thousand crore a year moves on trust, group chats and memory. We are not chasing this market. We are the ledger it never had.
Society counts: National Cooperative Database, Ministry of Cooperation, 2026. Dues are derived at a deliberately conservative 100 homes per society. This understates the base: RWAs and apartment owners’ associations registered under other Acts are not counted as cooperatives at all.
THE CONSEQUENCE
Meet the secretary. Unpaid, part-time, and personally liable for all of it.
He is not a group chat with opinions. He is the legally constituted board of a registered entity, and every one of these numbers is his responsibility.
₹60L
to ₹1Cr a year. Collected, spent, audited.
8 to 15
Staff. Wages, attendance, statutory dues.
20+
Vendors. Lifts, DG, STP, fire, security.
2 years
Then everything he learned walks out.
He runs it on a WhatsApp group, a spreadsheet and a paper register. His term ends in two years.
WHAT GOES WRONG
Six ways a society breaks. The last one is why nobody wants the job.
01
Decisions with no standing
A group-chat poll has no eligibility check, no quorum, no record.
02
Elections that get disputed
Paper slips and trust. One allegation can freeze a society for months.
03
Compliance drift
AGM, audit, returns, fire, lift, GST, DPDP. Missed quietly, found late.
04
Money without a ledger
Dues chased by hand. Vendor payments approved in a chat thread.
05
Amnesia at handover
Every two years the committee context evaporates. The next one starts at zero.
06
Personal liability
The volunteer who signs is personally exposed. It is why seats go unfilled.
The job to be done is not convenience. It is cover: software that can prove what was decided, by whom, under what rule.
WHAT ALREADY EXISTS
The category solved the gate. It never touched the governance.
Give them their due. A decade of gate apps won the visitor log, the guard’s tablet and the QR pass, raised real money, and taught every committee in the country that society software is worth paying for. We are selling into a market they educated.
WHAT THEY WON
The gate
The most visible part of a society, and the least regulated. No quorum rules, no election law, no audit trail, and no personal liability attached to getting it wrong.
WHAT IT COSTS THEM
Their own architecture
A product built around the guard’s tablet cannot grow into a system of record. The governance layer, where the accountability actually sits, is still open.
And they did something else remarkable. They made it almost free. Which raises the question that took us longest to answer: how does anyone sell society software for ₹3 a home?
THE ANSWER
You sell it for ₹3 because you are not selling the software. You are selling your residents.
Software priced below its cost of delivery has to earn somewhere else. In this category that somewhere is the resident: advertising placed inside an app people are obliged to open to get through their own gate, lead generation off households and their moving intent, and resident data monetised while the society carries the legal exposure for holding it.
THE USUAL ARRANGEMENT
The resident is the inventory
Attention harvested from a captive, high-income, address-verified audience and sold on. The committee controls none of it, sees none of the revenue, and answers for the data.
OURS
The society owns the marketplace
Weekend markets, ticketed events, external trainers booking amenities, preferred local listings. Vendors pay to reach the community, the society keeps the majority share, and it lands in the corpus.
A weekend market, a ticketed event, a trainer booking the hall. Run well, a community can earn back several times what the software costs it. That money lands in the corpus, not in an ad network.
We never sell ads, and we never sell your residents.
EVERY TWO YEARS, WITHOUT FAIL
Two secretaries. One evening. One cardboard box.
WHAT HE HANDS OVER TODAY
- A carton of files, some of them the only copy
- Three group chats he is removed from tomorrow
- A bank login on the back of a visiting card
- Every vendor dispute, entirely in his memory
WHAT HE HANDS OVER ON PLINTH
- Every decision, with who voted and when
- Every rupee, with the receipt still attached
- Every vendor, with the contract and the complaints
- Nothing left in anyone’s head
She starts on day one instead of month six. Ask any committee what that is worth.
WHY NOW
This could not have been built five years ago.
01
Regulatory load is rising
State co-operative Acts and model bye-laws, RERA, the Model Tenancy Act, GST on maintenance above threshold, TDS on vendor payments, and the DPDP Act, which makes a society holding resident KYC and vehicle data a data fiduciary with real duties.
02
Enforcement is digitising
State election authorities, e-filing of returns and audit, and digitised registrar processes mean lapses are increasingly visible by default rather than invisible by default.
03
The rails matured
UPI, autopay mandates and eKYC no longer need building. Five years ago a society billing product was a payments project. Today it is a workflow project.
04
The market is educated
A decade of gate apps normalised a monthly per-home line item in the society budget. That budget line now exists. The open question is only what fills it.
Incumbents solved the gate, the least regulated part. The governance layer, where the accountability actually sits, is still open.
WHERE WE ARE
Not a prototype. A platform in production.
Governance, finance, safety, operations and community, with resident apps and a standalone guard-booth app live on both stores. Every module is society-scoped at the database layer, votes and results are computed server-side, and a grounded assistant answers questions against both the society’s own records and its state’s statute.
40+
Modules live in production
6
Functional groups
4
Native apps shipped
9
State regulatory corpora
Tonight, a secretary somewhere will open a WhatsApp group to count votes on a ₹40 lakh decision. He did not ask for the job. He is liable for the outcome anyway.
Every community is held together by something.
We are building the something.
Ditador Labs LLP · Hyderabad